Nutrition and physical activity education – while important – are not enough to create lasting behavior change. To adopt a healthier lifestyle, individuals need to live and work in communities with access to affordable healthy foods and the opportunity for physical activity in safe spaces. For over a decade, Bronx Health REACH has supported efforts at churches, schools, Bodegas, and restaurants to increase opportunities for healthy eating and physical activity in the community. The coalition also advocates for effective nutrition and fitness policies to create sustainable change in communities and increase access for healthy food.
As part of its community outreach, Bronx Health REACH is developing a social marketing campaign to promote fruit and vegetable consumption to children using child-friendly messaging strategies. Bronx Health REACH is also tailoring the New York City Department of Health’s Adopt-A-Bodega program for use by community groups, churches, and schools. Through the program, community members are encouraged to work with small, local grocers to increase the availability of fresh produce and healthy food options. Bronx Health REACH also informs and encourages community members to support other programs throughout New York City that promote healthy food including:
Plans for the upcoming year include working to address neighborhood safety as a barrier to physical activity.
To learn more about the nutrition and fitness work that Bronx Health REACH is doing in communities throughout New York City, contact us