Dr. Adriane Fugh-Berman Presents Grand Rounds on June 10th

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New York, NY (June 3, 2016) – Adriane Fugh-Berman, MD will present the Department of Family Medicine and Community Health’s June Grand Rounds. Her presentation, entitled “Promotion and Prescribing,” will identify the methods used by drug reps to influence prescriptions; reveal techniques, beyond advertising, used to market pharmaceuticals; and discuss the ways in which industry-supported CME programs may potentially work as advertising.

Adriane Fugh-Berman, MD is an Associate Professor in the Department of Pharmacology and Physiology and in the Department of Family Medicine at Georgetown University Medical Center, where she teaches graduate and medical students about evidence-based medicine and critical assessment of drugs and other therapeutics. As director of PharmedOut, a GUMC research and education project that promotes rational prescribing and exposes the effect of pharmaceutical marketing on prescribing practices, Dr. Fugh-Berman leads a team of volunteer professionals that has had a profound impact on prescribers’ perceptions of the adverse consequences of industry marketing. PharmedOut‘s conferences, which focus on drug risks and industry control of medical knowledge, have drawn international attention. Previously, Dr. Fugh-Berman was a medical officer in the Contraception and Reproductive Health Branch of the National Institute for Child Health and Human Development, NIH. She has also worked with the nonprofit Reproductive Toxicology Center and edited an award-winning CME newsletter on women’s health. Dr. Fugh-Berman graduated from Georgetown University School of Medicine and completed a family medicine internship in the Residency Program in Social Medicine at Montefiore Hospital in the Bronx.

As part of the Mount Sinai Health System’s virtual campus, videoconferencing will be offered with the Beth Israel Medical Center’s Department of Family Medicine and the Mount Sinai-affiliated Mid-Hudson Family Practice Residency in Kingston, NY.

The event will be held from 8-9am on Friday, June 10th in Mount Sinai’s Hatch Auditorium in the Guggenheim Pavilion (1468 Madison Avenue), 2nd Floor. A light breakfast will be served at 7:30am.

Grand Rounds are open to all and occur on the second Friday of every month, September-June.